Sell Homebrew: Simple Steps to Start Your Own Brewing Business

Got a batch of tasty homebrew and wondering if you can actually make money from it? You’re not alone. Many hobby brewers dream of turning a passion project into a side hustle, but they hit a wall when it comes to legal and practical details. Below we break down the key steps so you can start selling without getting into trouble.

Legal Basics You Can’t Skip

The first thing you need is a proper license. In the UK, the Alcohol Wholesaler Registration Scheme (AWRS) and a premises licence are mandatory if you plan to sell beer to the public. Get in touch with your local council’s licensing department – they’ll tell you which forms to fill out and the fees involved. Don’t think a small batch is exempt; the law applies to any alcohol you sell for profit.

Next, check the tax side. Alcohol duty is charged per litre of pure alcohol, so you’ll need to register for the duty and keep precise records of your fermentations, ABV, and volumes. Using a simple spreadsheet can keep you compliant and save headaches later.

If you’re brewing in a kitchen, you’ll also need to meet food‑safety standards. That means a clean, separate brewing area, proper labeling with allergen info, and a HACCP (Hazard Analysis Critical Control Point) plan. Many local business support groups offer free workshops on these topics.

Packaging, Branding, and Pricing

People buy what looks good on a shelf, so invest in simple but attractive labels. A clear logo, batch number, ABV, and a short story about the brew can make a big difference. You don’t need a designer; free tools like Canva let you create professional‑looking stickers in minutes.

When it comes to pricing, calculate your costs first – ingredients, equipment wear, licence fees, and your time. Add a margin that reflects the niche nature of your product. A typical craft beer markup is 2‑3 times the production cost, but local market research will help you fine‑tune that number.

Consider where you’ll sell: farmers’ markets, local pubs, online platforms, or your own taproom. Each channel has its own rules. For example, selling at a market often requires a temporary food‑stall licence, while supplying a pub may need a wholesaler agreement.

Don’t forget about small‑batch perks. Limited‑edition releases create buzz and allow you to charge a premium. Share the story behind each batch on social media – behind‑the‑scenes photos, tasting notes, and the inspiration for the flavor.

Finally, protect your brand. Register your trademark if you plan to grow beyond your local area. It costs a few hundred pounds and saves you from legal disputes down the line.

With the legal foundations in place, solid packaging, and a clear sales plan, you’re ready to turn homebrew into a profitable venture. Start small, stay compliant, and let your passion for beer drive the business forward.