Thank you so much to Zelda, who publishes the magnificent and most original wine blog, The Illustrated Wine, for agreeing to develop a new identity for the #newwinethisweek project. After a series of Twitter conversions and a few email exchanges, she has brilliantly captured everything we are trying to achieve with #newwinethisweek :

1. Variety

2. Originality

3. Surprise

4. Participation

5. Fun!

Please make the effort to visit Zelda’s site and look through her back-catalogue… It’s genius!

So here is our new identity and will adorn the #newwinethisweek page for the rest of the year – thank you so much!